Episode 24: Sleep-Deprived and Still Building — BTS of Business Growth
This week, Krista and Samantha are deep in the thick of it—sleep regressions, toddler chaos, and the kind of parenting fatigue that makes you forget what day it is. They share real-time reflections on what it means to grow a business when you’re already maxed out, and how clarity can come even in the messiest seasons.
In the midst of it all, Krista offers a behind-the-scenes look at her group program, Design Your Dream Wedding Business—a space built for wedding pros who want to feel more confident, focused, and ready for inquiry season. They also chat about ideal clients, personal growth, and how implementing even simple systems can make business feel a little less heavy.
This episode is equal parts survival mode and strategy—and a reminder that you don’t need a perfect season to build something great.
✨ Wedding pro? Ready to get clear, confident, and set up for success?
Check out Krista’s group coaching program: Design Your Dream Wedding Business
🎧 Watch—or listen—right here:
Takeaways & Merit Badges Earned:
🛏️ Sleep struggles are real—and exhausting.
👩👧👦 Parenting and work will always compete for capacity.
📚 Reading can be both an escape and a growth tool.
📈 Business growth is not linear—it evolves with you.
⚙️ Systems help create breathing room.
💬 Confidence comes from clarity, not perfection.
🎯 Defining your ideal client changes everything.
📬 Inquiry season is real—prepare before you're overwhelmed.
🏆 Success is personal, not prescriptive.
👯♀️ A supportive community makes all of this easier to carry.
