Episode 41: X Games Mode, Million-Dollar Goals & Being So For Real with Sara Joelle
This week, Krista and Samantha sit down with Sara Joelle — copywriter, Substack-er, Spokesperson of the Squirrels, single mom, and self-declared audacious human — for a conversation that moves from grief to million-dollar goals.
Sara talks openly about parenting with ADHD (“X Games mode” is how she describes it), building a multi-six-figure business as a single mom, and showing up online without sanding down her personality to be more marketable.
She shares what it actually costs to play it safe in your messaging — and why shrinking yourself is often far more expensive than being bold.
We're getting into ambition without apology, confidence built through action (not waiting until you “feel ready”), and the radical honesty required to show up as yourself — even when that self is loud, tired, grieving, ambitious, and wildly determined all at once.
This episode is sharp, funny, unfiltered, and deeply grounding. If you’ve ever thought, “Be so for real right now” about your own potential, this one will land.
If this conversation lit a fire under you — go follow Sara and soak up more of her bold, no-BS takes on business and ambition.
🌐 Website: https://www.betweenthelinescopy.com
📸 Instagram: https://www.instagram.com/btlcopy/
Resources:
🎧 Watch—or listen—right here:
Takeaways & Merit Badges Earned:
🛹 Parenting in “X Games mode” requires systems, humour, and a strong nervous system.
💰 Saying “I want to earn a million dollars in one year” isn’t delusional — it’s clarity.
📣 Playing small in your branding is often more expensive than being polarizing.
🔥 Confidence is built by doing the thing before you feel ready.
🧠 ADHD isn’t a flaw — it’s a management strategy waiting to be refined.
🎯 Being specific and bold in your messaging attracts the right people faster.
👩👧 Building a business as a single mom requires precision with time and energy.
🚫 There is no trophy for being palatable.
✨ Audacity is a choice — and it compounds.
