Episode 37: Paid Ads, ADHD & Wanting It to Feel Easy with Britt Holmes

This week’s episode blends business strategy with real life — the kind where ambition meets motherhood, ADHD shapes how work actually gets done, and “success” starts to look very different than it used to. Krista and Samantha are joined by Britt Holmes, founder of Merit Media, for a conversation that moves easily between paid ads, parenting realities, and the systems that make both possible.

Britt shares how becoming a mom — and better understanding her ADHD — changed how she runs her business, who she works with, and why she wants her work to feel easier. Together, they unpack the realities of paid advertising, including why ads can quickly turn into a money pit when the foundation isn’t there first, and why free and organic marketing deserve far more respect than they usually get.

What begins as a conversation about marketing slowly widens into something more reflective — a discussion about ambition, boundaries, and designing a business that supports your life instead of competing with it. It’s honest, practical, and grounding, especially for anyone questioning whether growth really has to feel this hard.